What separates the unfamiliar from the unacceptable—and can design close that distance? Despite proven nutritional value and low environmental impact, insects remain culturally rejected across much of the world. This resistance is not rational; it is perceptual. Taste is not the final barrier—recognition is. Familiar Strange is a speculative interface that navigates this gap through familiarity rather than confrontation. By scanning everyday foods, users discover insect-based counterparts that share similar flavor profiles, reframing the unknown through what is already known. A visualized insect flavor library maps taste as a bridge across cultures and comfort zones, while a location-based layer extends the experience into urban space—guiding users toward real-world encounters through mobile food units embedded in the city. This is not a sustainability argument. It is a perceptual one. Rather than framing insects as obligation, Familiar Strange proposes that acceptance begins where curiosity does—not through persuasion, but through experience. In this reimagined food system, taste becomes more than sensory input. It becomes a design medium for shifting behavior.