V

ision

Inspiring Business Innovation

S

D

V

ision

Inspiring Business Innovation

S

D

V

ision

Inspiring Business Innovation

S

park

Nurturing Artistic Excellence (Artist Incubation)

D

iffusion

Bridging Global Creativity (Exhibition Curation)

Our mission

VSDesign is an award-winning independent art and design agency based in New York.

VSDesign is an award-winning independent art and design agency based in New York.

Our mission is to empower the next generation of designers and creative brands through strategic design, global visibility, and cross-industry collaboration. By bridging cultural storytelling with innovation, we help creators and companies scale meaningfully across markets.

Our mission is to empower the next generation of designers and creative brands through strategic design, global visibility, and cross-industry collaboration. By bridging cultural storytelling with innovation, we help creators and companies scale meaningfully across markets.

At VSDesign, we understand the challenges of global expansion, and we're here to support you. We operate at the intersection of product design and global expansion, providing strategic, user-centered UX and product design for SaaS, AI, and emerging tech. Our goal is to help companies build scalable, user-first solutions. But we don't stop there. We also support design brands and creators in expanding globally, providing access to cross-border resources, international exhibitions, and growth-driven market strategies.

At VSDesign, we understand the challenges of global expansion, and we're here to support you. We operate at the intersection of product design and global expansion, providing strategic, user-centered UX and product design for SaaS, AI, and emerging tech. Our goal is to help companies build scalable, user-first solutions. But we don't stop there. We also support design brands and creators in expanding globally, providing access to cross-border resources, international exhibitions, and growth-driven market strategies.

Meet Our Fantastic Team

Chao Wang

(Founder)

Leading Financial Director Leading Course Planner

Chao Wang

(Founder)

Leading Financial Director Leading Course Planner

Chao Wang

(Founder)

Leading Financial Director Leading Course Planner

Chao Wang

(Founder)

Leading Financial Director Leading Course Planner

Vera Lin

(Co-Founder)

Leading Project Manager Leading Project Planner

Vera Lin

(Co-Founder)

Leading Project Manager Leading Project Planner

Vera Lin

(Co-Founder)

Leading Project Manager Leading Project Planner

Vera Lin

(Co-Founder)

Leading Project Manager Leading Project Planner

Kaylee Wang

(Co-Founder)

Leading Product Designer Leading Digital Art Director

Kaylee Wang

(Co-Founder)

Leading Product Designer Leading Digital Art Director

Kaylee Wang

(Co-Founder)

Leading Product Designer Leading Digital Art Director

Kaylee Wang

(Co-Founder)

Leading Product Designer Leading Digital Art Director

Jillian Li

(Co-Founder)

Leading Marketing Director Leading Product Designer

Jillian Li

(Co-Founder)

Leading Marketing Director Leading Product Designer

Jillian Li

(Co-Founder)

Leading Marketing Director Leading Product Designer

Our services

Design Consultation


  • Provide expert advice in product design, user experience, and brand strategy

  • Conduct market research, user testing, and design audits

  • Help businesses innovate and enhance customer engagement

MEET THE TEAM

MEET THE TEAM

Our team consists of multidisciplinary designers, strategists, and technologists with international backgrounds. We merge Eastern insight and Western innovation to drive cross-cultural design excellence.

Our team consists of multidisciplinary designers, strategists, and technologists with international backgrounds. We merge Eastern insight and Western innovation to drive cross-cultural design excellence.

han meng

Senior Product Designer, US

A Senior Product Designer with over eight years of experience, Han Meng specializes in driving product innovation and user engagement. Her expertise spans healthcare, retail, and AI, with a proven track record of launching high-impact products. Han's background includes key roles at leading global agencies like Publicis and Havas Worldwide, where she consistently delivered exceptional design outcomes that surpass market and user expectations.

Ye (Yolanda) Tian

Senior Product Designer, US

Yolanda Tian is a Senior Product Designer at Rightway Healthcare with over four years of experience designing user-centered digital solutions across B2C, B2B, and AI platforms. Her work focuses on creating intuitive, accessible interfaces that simplify complex systems and enhance user understanding. With a strong foundation in Industrial Design and a Master’s degree in Information Experience Design, Yolanda applies a research-driven, empathetic approach to every stage of the design process.

Jia Wang

Senior Product Designer, US

Jia Wang is a senior product and experience designer with a proven track record leading cross-disciplinary design projects across AI, healthcare, education, and tech. Her work spans B2C and B2B platforms, with a focus on creating intuitive, impactful user experiences. Recognized with over ten international design awards—including the iF Design Award, UX Design Award, and Muse Design Award—Jia also serves as a jury member for major global competitions such as the Muse Creative Awards, French Design Awards, Spark Awards, and Telly Awards.

Danni Xiao

Senior Product Designer, US

Danni is a senior product designer who crafts user-centric digital experiences that balance business goals with real human needs. She specializes in SaaS, e-commerce, growth design, and AI-powered products, leading end-to-end design processes from research and strategy to high-fidelity design and launch. Her work is grounded in systems thinking, user empathy, and a data-informed approach — turning complex challenges into intuitive, impactful solutions.

Jingyi Zhu

Product Designer, US

A Bay Area–based product-focused UX designer and former eBay payment experience designer. She is passionate about simplifying complexity, bringing structure to intricate ideas and crafting clean, intuitive user flows that feel effortless to use. Jingyi blends systems thinking with a sharp eye for detail and believes that great design is the perfect balance of logic and empathy.

Hanzhen (Katherine) Zhao

Product Designer, US

Product designer with experience across SaaS platforms, AI tools, consumer apps, and corporate/marketing websites—spanning healthcare, mental wellness, legal tech, social networking, and fashion. She designs intuitive systems and clean interfaces from 0 to 1, with a focus on scalable design across web and mobile. With a generalist mindset, she blends visual design, micro-interactions, prototyping, and AI-assisted tools to craft thoughtful product experiences. Her work has been recognized by the Red Dot Award and UX Design Award.

Yan (Jennifer) Zeng

Product Designer, US

Jennifer is a product designer whose work blends product design, spatial computing, XR, and AI, focusing on how people experience the digital and physical world. She worked through a wide range of domains such as Fintech, AI tools, Gaming and SaaS in BtoB and BtoC companies across web and mobile platforms. Help them design end-to-end user experiences to simplify complex workflows and drive business success. She believes visual clarity and product thinking drive intuitive, scalable design that bridges business goals and user needs. Her work has been recognized by A’ Design Award, MIT Reality Hack and Google 3D Maps.

Ding Li

Product Designer, US

A product designer with 3 years of experience crafting data-driven solutions across AI/ML and SaaS products, specializing in aligning design strategy with business objectives. Ding Li transforms ambiguity into impactful UX, driving MVP launches and measurable growth. Her HCI background and strength in design systems and agile tools enable her to move fast and design with clarity.

Shiya Zeng

Product Designer, US

Product designer based in the San Francisco Bay Area with a background from the Rhode Island School of Design. Shiya combines strong storytelling and sharp UI craft to turn early-stage ideas into intuitive, impactful products. She’s helped clients grow from 0 to 1 by translating complexity into clear, user-centered design.