Our mission
jill li
Co-founder, San Francisco
Growth & Go-to-Market
Alongside her work at VSDesign, Jill partners with AI startups building for global markets — primarily Pre-Seed to Series A companies — providing brand, growth, and commercialization support. Deeply rooted in the generative industry, she maintains ongoing collaborations and ties with industry frontiers, bringing hands-on experience in scaling AI products globally, brand-led growth, and ecosystem partnerships.
Jia Wang
Co-founder, San Francisco
Product & UX Design
Jia Wang is a senior product and experience designer with a proven track record leading cross-disciplinary design projects across AI, healthcare, education, and tech. Her work spans B2C and B2B platforms, with a focus on creating intuitive, impactful user experiences. Recognized with over ten international design awards—including the iF Design Award, UX Design Award, and Muse Design Award—Jia also serves as a jury member for major global competitions such as the Muse Creative Awards, French Design Awards, Spark Awards, and Telly Awards.
vera Lin
Co-founder, New York
Design & Operation
Yiwei Lin is an award-winning UX designer, specializing in AI-driven and B2B SaaS products. She leads end-to-end design from research to delivery, translating complex systems into intuitive user experiences. Her work bridges strategy and execution, supporting global startups in building scalable, user-centered digital products.
han meng
Senior Product Designer, US
A Senior Product Designer with over eight years of experience, Han Meng specializes in driving product innovation and user engagement. Her expertise spans healthcare, retail, and AI, with a proven track record of launching high-impact products. Han's background includes key roles at leading global agencies like Publicis and Havas Worldwide, where she consistently delivered exceptional design outcomes that surpass market and user expectations.
Ye (Yolanda) Tian
Senior Product Designer, US
Yolanda Tian is a Senior Product Designer at Rightway Healthcare with over four years of experience designing user-centered digital solutions across B2C, B2B, and AI platforms. Her work focuses on creating intuitive, accessible interfaces that simplify complex systems and enhance user understanding. With a strong foundation in Industrial Design and a Master’s degree in Information Experience Design, Yolanda applies a research-driven, empathetic approach to every stage of the design process.
Jingyi Zhu
Product Designer, US
A Bay Area–based product-focused UX designer and former eBay payment experience designer. She is passionate about simplifying complexity, bringing structure to intricate ideas and crafting clean, intuitive user flows that feel effortless to use. Jingyi blends systems thinking with a sharp eye for detail and believes that great design is the perfect balance of logic and empathy.
Danni Xiao
Product Designer, US
Danni is a senior product designer who crafts user-centric digital experiences that balance business goals with real human needs. She specializes in SaaS, e-commerce, growth design, and AI-powered products, leading end-to-end design processes from research and strategy to high-fidelity design and launch. Her work is grounded in systems thinking, user empathy, and a data-informed approach — turning complex challenges into intuitive, impactful solutions.
Hanzhen (Katherine) Zhao
Product Designer, US
Product designer with experience across SaaS platforms, AI tools, consumer apps, and corporate/marketing websites—spanning healthcare, mental wellness, legal tech, social networking, and fashion. She designs intuitive systems and clean interfaces from 0 to 1, with a focus on scalable design across web and mobile. With a generalist mindset, she blends visual design, micro-interactions, prototyping, and AI-assisted tools to craft thoughtful product experiences. Her work has been recognized by the Red Dot Award and UX Design Award.
Yan (Jennifer) Zeng
Product Designer, US
Jennifer is a product designer whose work blends product design, spatial computing, XR, and AI, focusing on how people experience the digital and physical world. She worked through a wide range of domains such as Fintech, AI tools, Gaming and SaaS in BtoB and BtoC companies across web and mobile platforms. Help them design end-to-end user experiences to simplify complex workflows and drive business success. She believes visual clarity and product thinking drive intuitive, scalable design that bridges business goals and user needs. Her work has been recognized by A’ Design Award, MIT Reality Hack and Google 3D Maps.
Ding Li
Product Designer, US
A product designer with 3 years of experience crafting data-driven solutions across AI/ML and SaaS products, specializing in aligning design strategy with business objectives. Ding Li transforms ambiguity into impactful UX, driving MVP launches and measurable growth. Her HCI background and strength in design systems and agile tools enable her to move fast and design with clarity.
Shiya Zeng
Product Designer, US
Product designer based in the San Francisco Bay Area with a background from the Rhode Island School of Design. Shiya combines strong storytelling and sharp UI craft to turn early-stage ideas into intuitive, impactful products. She’s helped clients grow from 0 to 1 by translating complexity into clear, user-centered design.
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