UX/UI Design
MVP
AI
Transportation

SafeHarbor - Car-Connected Safety Companion

How research shaped an AI companion that reduces anxiety and builds trust？

Client:  Safeharbor - Emerging technology companies in Silicon Valley

Project Timeline: Nov 2023 - Feb 2024

VSDesign Role: User Research · Information Architecture (Sitemap & Navigation) · Wireframes (Low & High-Fidelity) · Interactive Prototypes · Design System & Style Guides · Visual & Branding Assets · Usability Testing Reports & Iterations · Accessibility-Compliant Designs · Comprehensive Design Documentation

SafeHarbor is a car-connected app designed for female safety and accessibility, featuring Cici, a smart voice assistant, and innovative tools like safe route planning, real-time safety monitoring, and AI Voice Companionship to create a secure, empowering driving experience.

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Design Highlights

Premium UX Template for Framer

Focused on Female Safety

Designed specifically to address the unique safety concerns of women on the road.

Premium UX Template for Framer

Focused on Female Safety

Designed specifically to address the unique safety concerns of women on the road.

Premium UX Template for Framer

Focused on Female Safety

Designed specifically to address the unique safety concerns of women on the road.

Premium UX Template for Framer

Inclusive Design

Ensures accessibility for all users, catering to diverse needs and preferences. AI Voice Companionship: Offers personalized interactions to reduce anxiety and provide comfort during your drives.

Premium UX Template for Framer

Inclusive Design

Ensures accessibility for all users, catering to diverse needs and preferences. AI Voice Companionship: Offers personalized interactions to reduce anxiety and provide comfort during your drives.

Premium UX Template for Framer

Inclusive Design

Ensures accessibility for all users, catering to diverse needs and preferences. AI Voice Companionship: Offers personalized interactions to reduce anxiety and provide comfort during your drives.

Premium UX Template for Framer

24/7 Support

Ensures you always have assistance available, no matter the time or situation.

Premium UX Template for Framer

24/7 Support

Ensures you always have assistance available, no matter the time or situation.

Premium UX Template for Framer

24/7 Support

Ensures you always have assistance available, no matter the time or situation.

TARGET USER

1

Female drivers, especially solo and night-time commuters

1

Female drivers, especially solo and night-time commuters

1

Female drivers, especially solo and night-time commuters

2

Individuals with accessibility needs or anxiety while driving

2

Individuals with accessibility needs or anxiety while driving

2

Individuals with accessibility needs or anxiety while driving

3

Users who value safety, visibility, companionship, and real-time route awareness

3

Users who value safety, visibility, companionship, and real-time route awareness

3

Users who value safety, visibility, companionship, and real-time route awareness

Core Problem

1

“I’m anxious driving alone or at night.”

Lack of safe route guidance and real-time awareness in unfamiliar areas.

1

“I’m anxious driving alone or at night.”

Lack of safe route guidance and real-time awareness in unfamiliar areas.

1

“I’m anxious driving alone or at night.”

Lack of safe route guidance and real-time awareness in unfamiliar areas.

1

“I’m anxious driving alone or at night.”

Lack of safe route guidance and real-time awareness in unfamiliar areas.

2

“I feel isolated on the road.”

No emotional support or active feedback while driving.

2

“I feel isolated on the road.”

No emotional support or active feedback while driving.

2

“I feel isolated on the road.”

No emotional support or active feedback while driving.

2

“I feel isolated on the road.”

No emotional support or active feedback while driving.

3

“What if something goes wrong?”

Emergency response options are slow or non-existent.

3

“What if something goes wrong?”

Emergency response options are slow or non-existent.

3

“What if something goes wrong?”

Emergency response options are slow or non-existent.

3

“What if something goes wrong?”

Emergency response options are slow or non-existent.

4

“I wish others knew where it’s unsafe.”

No way to share safety data or contribute to public awareness.

4

“I wish others knew where it’s unsafe.”

No way to share safety data or contribute to public awareness.

4

“I wish others knew where it’s unsafe.”

No way to share safety data or contribute to public awareness.

4

“I wish others knew where it’s unsafe.”

No way to share safety data or contribute to public awareness.

Design Goal

1

Build a vehicle-connected safety companion

Build a vehicle-connected safety companion centered on emotional and situational support

1

Build a vehicle-connected safety companion

Build a vehicle-connected safety companion centered on emotional and situational support

1

Build a vehicle-connected safety companion

Build a vehicle-connected safety companion centered on emotional and situational support

2

Reduce uncertainty and stress

Reduce uncertainty and stress for drivers navigating risky or unfamiliar environments

2

Reduce uncertainty and stress

Reduce uncertainty and stress for drivers navigating risky or unfamiliar environments

2

Reduce uncertainty and stress

Reduce uncertainty and stress for drivers navigating risky or unfamiliar environments

3

Promote community-driven safety awareness and peer contributions

3

Promote community-driven safety awareness and peer contributions

3

Promote community-driven safety awareness and peer contributions

3

empathetic voice assistants

Evolve voice assistants from functional utilities to empathetic, personalized companions

3

empathetic voice assistants

Evolve voice assistants from functional utilities to empathetic, personalized companions

3

empathetic voice assistants

Evolve voice assistants from functional utilities to empathetic, personalized companions

Design Outcomes

1

AI Safe Route Planner

Real-time routing based on lighting, crime data, and community reports to avoid unsafe areas

1

AI Safe Route Planner

Real-time routing based on lighting, crime data, and community reports to avoid unsafe areas

1

AI Safe Route Planner

Real-time routing based on lighting, crime data, and community reports to avoid unsafe areas

2

Cici – Smart Voice Assistant

Auto-activates upon car entry, offering continuous voice support, contextual commands, and alerts

2

Cici – Smart Voice Assistant

Auto-activates upon car entry, offering continuous voice support, contextual commands, and alerts

2

Cici – Smart Voice Assistant

Auto-activates upon car entry, offering continuous voice support, contextual commands, and alerts

3

AI Voice Companionship

Users can customize Cici’s voice (e.g., to mimic a loved one), enhancing emotional comfort on the road

3

AI Voice Companionship

Users can customize Cici’s voice (e.g., to mimic a loved one), enhancing emotional comfort on the road

3

AI Voice Companionship

Users can customize Cici’s voice (e.g., to mimic a loved one), enhancing emotional comfort on the road

4

Safety Watch Integration

Share live routes with trusted contacts; supports tracking and immediate notifications in case of emergency

4

Safety Watch Integration

Share live routes with trusted contacts; supports tracking and immediate notifications in case of emergency

4

Safety Watch Integration

Share live routes with trusted contacts; supports tracking and immediate notifications in case of emergency

5

Emergency Response Protocol

Alerts users of potential threats (e.g., break-in attempts) and surfaces fast-action options

5

Emergency Response Protocol

Alerts users of potential threats (e.g., break-in attempts) and surfaces fast-action options

5

Emergency Response Protocol

Alerts users of potential threats (e.g., break-in attempts) and surfaces fast-action options

6

Community Safety Mapping

Users can mark unsafe zones and submit reports, powering a dynamic, crowd-sourced safety layer

6

Community Safety Mapping

Users can mark unsafe zones and submit reports, powering a dynamic, crowd-sourced safety layer

6

Community Safety Mapping

Users can mark unsafe zones and submit reports, powering a dynamic, crowd-sourced safety layer

7

Emotive Avatar System

Cici’s visual identity responds to user input and driving conditions, adding warmth and engagement

7

Emotive Avatar System

Cici’s visual identity responds to user input and driving conditions, adding warmth and engagement

7

Emotive Avatar System

Cici’s visual identity responds to user input and driving conditions, adding warmth and engagement

sOCIAL Impact

Investor-ready design system

with a fully developed product narrative, feature logic, and interaction framework.

Adoption Across OEMs & Mobility Platforms

Scalable tech blueprint for car manufacturers, insurance platforms, smart mobility, or safety-as-a-service providers.

Amplifies female safety

and accessibility issues through design-led storytelling and real-world relevance.

Community-powered growth model

 safety data improves with user participation, ensuring evolving utility

Award / Press‑Ready Visuals & UX

suitable for pitch decks, hackathon demos, and VC conversations