High-fidelity AI marketing SaaS dashboard showing multi-agent collaboration interface.

UX/UI Design

Re-Design

AI Saas

Digital Marketing

PhotoG: AI Marketing SaaS MVP Design & Strategy

Securing $2.1M Seed Funding with Investor-Ready MVP Design

Client: Oran.AI / AI + Marketing-focused startup

Project Timeline: Jan 2025 – Present

VSDesign Role: User Research · Desktop/Mobile UX/UI Design · Multi-Agent Interaction Architecture · Design System Components · Content Workflow Design

🎯 Founder-Focused Design for Speed and Scalability
 Seed-stage founders need results—fast. PhotoG had a powerful idea but faced the classic early-stage dilemma: no PM, a tight budget, and investor demos looming. VSDesign became both design partner and product driver, turning abstract AI logic into a pitch-ready product experience.

Learn more on PhotoG Website

Learn more on PhotoG Website

Learn more on PhotoG Website

Learn more on PhotoG Website

PhotoG had a powerful idea but faced the classic early-stage dilemma: no PM, a tight budget, and investor demos looming.

VSDesign became both design partner and product driver, turning abstract AI logic into a pitch-ready product experience.

Diagram showing the evolution from rough wireframes to polished funding-ready UI.

PHASE 1 – From Prototype to Fundable MVP (2.5 Weeks)

In just 2.5 weeks, VSDesign transformed a rough technical demo into a funding-ready MVP. We rebuilt the UX around real marketing roles—Research Analyst, Brand Strategist, Creative Director, and Operations Manager—so investors could see how four intelligent agents collaborate like a real team.

We Built:

  1. A functional two-panel interface

  1. A role-based visual system

  1. Polished branding and UI polish

Diagram showing the evolution from rough wireframes to polished funding-ready UI.

PHASE 1 – From Prototype to Fundable MVP (2.5 Weeks)

In just 2.5 weeks, VSDesign transformed a rough technical demo into a funding-ready MVP. We rebuilt the UX around real marketing roles—Research Analyst, Brand Strategist, Creative Director, and Operations Manager—so investors could see how four intelligent agents collaborate like a real team.

We Built:

  1. A functional two-panel interface

  1. A role-based visual system

  1. Polished branding and UI polish

Diagram showing the evolution from rough wireframes to polished funding-ready UI.

PHASE 1 – From Prototype to Fundable MVP (2.5 Weeks)

In just 2.5 weeks, VSDesign transformed a rough technical demo into a funding-ready MVP. We rebuilt the UX around real marketing roles—Research Analyst, Brand Strategist, Creative Director, and Operations Manager—so investors could see how four intelligent agents collaborate like a real team.

We Built:

  1. A functional two-panel interface

  1. A role-based visual system

  1. Polished branding and UI polish

Diagram showing the evolution from rough wireframes to polished funding-ready UI.

PHASE 1 – From Prototype to Fundable MVP (2.5 Weeks)

In just 2.5 weeks, VSDesign transformed a rough technical demo into a funding-ready MVP. We rebuilt the UX around real marketing roles—Research Analyst, Brand Strategist, Creative Director, and Operations Manager—so investors could see how four intelligent agents collaborate like a real team.

We Designed:

A functional two-panel interface

A role-based visual system

Polished branding and UI polish

Scalable design system components for complex SaaS marketing tools.

PHASE 2 – Rapid Iteration and Product Evolution (3 Months)

After securing funding, VSDesign remained as PhotoG’s embedded design team for three months to transform the MVP into a scalable, enterprise-grade marketing intelligence system.

We Built:

  1. Unified multi-agent workflow

  1. Visible AI collaboration

  1. Iterative user testing

  1. Refined dual-panel interface

Scalable design system components for complex SaaS marketing tools.

PHASE 2 – Rapid Iteration and Product Evolution (3 Months)

After securing funding, VSDesign remained as PhotoG’s embedded design team for three months to transform the MVP into a scalable, enterprise-grade marketing intelligence system.

We Built:

  1. Unified multi-agent workflow

  1. Visible AI collaboration

  1. Iterative user testing

  1. Refined dual-panel interface

Scalable design system components for complex SaaS marketing tools.

PHASE 2 – Rapid Iteration and Product Evolution (3 Months)

After securing funding, VSDesign remained as PhotoG’s embedded design team for three months to transform the MVP into a scalable, enterprise-grade marketing intelligence system.

We Built:

  1. Unified multi-agent workflow

  1. Visible AI collaboration

  1. Iterative user testing

  1. Refined dual-panel interface

Scalable design system components for complex SaaS marketing tools.

PHASE 2 – Rapid Iteration and Product Evolution (3 Months)

After securing funding, VSDesign remained as PhotoG’s embedded design team for three months to transform the MVP into a scalable, enterprise-grade marketing intelligence system.

We Designed:

Unified multi-agent workflow

Visible AI collaboration

Iterative user testing

Refined dual-panel interface

diagram showing our design shorten the time of marketing team implemention

We operate at founder speed.

Every message was answered within 2 hours. On the same day as any meeting, design tasks were broken down and distributed. Updates were delivered every 2 days. Energy and momentum never dropped.

diagram showing our design shorten the time of marketing team implemention

We operate at founder speed.

Every message was answered within 2 hours. On the same day as any meeting, design tasks were broken down and distributed. Updates were delivered every 2 days. Energy and momentum never dropped.

diagram showing our design shorten the time of marketing team implemention

We operate at founder speed.

Every message was answered within 2 hours. On the same day as any meeting, design tasks were broken down and distributed. Updates were delivered every 2 days. Energy and momentum never dropped.

diagram showing our design shorten the time of marketing team implemention

We operate at founder speed.

Every message was answered within 2 hours. On the same day as any meeting, design tasks were broken down and distributed. Updates were delivered every 2 days. Energy and momentum never dropped.

Project Background:
Building the "Digital Life Matrix" for MarketingN Team

PhotoG’s Digital Life Matrix unites four specialized AI entities—Research Analyst, Brand Strategist, Creative Director, and Operations Manager—that collaborate like a real marketing team. Each AI agent specializes in one stage of the marketing lifecycle: analyzing trends, shaping strategy, generating creative content, and deploying campaigns across multiple platforms.

This multi-agent collaboration enables small and medium-sized teams to perform with enterprise-level precision, achieving strategic agility that was once only possible with large in-house departments.


Unlike traditional automation tools, PhotoG’s design emphasizes humanized AI collaboration. Users don’t interact with abstract dashboards but engage with digital teammates who communicate transparently, share rationale, and improve continuously through past campaign data.


Backed by Matrix Design, the startup sought to evolve from a functional prototype to an investment-ready product—a platform that not only demonstrated technical capability but also felt alive, reliable, and scalable enough to attract global brands and investors.

The Callenge：
Solving Fragmented Workflows in Marketing Teams

Small marketing teams were trapped between disconnected tools and manual workflows.

Insights from our research revealed three key pain points:

1

Fragmented Workflow

Teams used 6–8 separate tools for market research, strategy, design, and publishing—requiring hours of manual data transfer and sync.

1

Fragmented Workflow

Teams used 6–8 separate tools for market research, strategy, design, and publishing—requiring hours of manual data transfer and sync.

1

Fragmented Workflow

Teams used 6–8 separate tools for market research, strategy, design, and publishing—requiring hours of manual data transfer and sync.

1

Fragmented Workflow

Teams used 6–8 separate tools for market research, strategy, design, and publishing—requiring hours of manual data transfer and sync.

2

Inefficiency and Inconsistency

Without centralized intelligence, campaign iterations were slow and lacked cohesive brand tone.

2

Inefficiency and Inconsistency

Without centralized intelligence, campaign iterations were slow and lacked cohesive brand tone.

2

Inefficiency and Inconsistency

Without centralized intelligence, campaign iterations were slow and lacked cohesive brand tone.

2

Inefficiency and Inconsistency

Without centralized intelligence, campaign iterations were slow and lacked cohesive brand tone.

3

High Barriers to AI Adoption

Most teams lacked the technical capacity to integrate or operate AI solutions effectively.

3

High Barriers to AI Adoption

Most teams lacked the technical capacity to integrate or operate AI solutions effectively.

3

High Barriers to AI Adoption

Most teams lacked the technical capacity to integrate or operate AI solutions effectively.

3

High Barriers to AI Adoption

Most teams lacked the technical capacity to integrate or operate AI solutions effectively.

User Needs

They needed a unified, intelligent system that simplified planning, reduced repetitive tasks, and scaled creativity—without requiring a large team or technical background.

Design Goal

To create an end-to-end AI marketing platform that empowers small teams to operate like high-performing marketing departments—balancing automation with human intuition.

1

Simplify complexity

Transform fragmented tools into one unified experience, cutting campaign setup and execution time by over 70% through contextual workflows and intelligent automation.

1

Simplify complexity

Transform fragmented tools into one unified experience, cutting campaign setup and execution time by over 70% through contextual workflows and intelligent automation.

1

Simplify complexity

Transform fragmented tools into one unified experience, cutting campaign setup and execution time by over 70% through contextual workflows and intelligent automation.

1

Simplify complexity

Transform fragmented tools into one unified experience, cutting campaign setup and execution time by over 70% through contextual workflows and intelligent automation.

2

Enable multi-role collaboration

Simulate real team structures (Creative Director, Content Manager, Strategist, Operator) through coordinated AI agents, reducing cross-team communication time by 50% and errors caused by handoffs.

2

Enable multi-role collaboration

Simulate real team structures (Creative Director, Content Manager, Strategist, Operator) through coordinated AI agents, reducing cross-team communication time by 50% and errors caused by handoffs.

2

Enable multi-role collaboration

Simulate real team structures (Creative Director, Content Manager, Strategist, Operator) through coordinated AI agents, reducing cross-team communication time by 50% and errors caused by handoffs.

2

Enable multi-role collaboration

Simulate real team structures (Creative Director, Content Manager, Strategist, Operator) through coordinated AI agents, reducing cross-team communication time by 50% and errors caused by handoffs.

3

Accelerate Market Readiness

Design a visually cohesive and technically feasible MVP in under 10 weeks—ready to pitch to investors and onboard enterprise clients seamlessly.

3

Accelerate Market Readiness

Design a visually cohesive and technically feasible MVP in under 10 weeks—ready to pitch to investors and onboard enterprise clients seamlessly.

3

Accelerate Market Readiness

Design a visually cohesive and technically feasible MVP in under 10 weeks—ready to pitch to investors and onboard enterprise clients seamlessly.

3

Accelerate Market Readiness

Design a visually cohesive and technically feasible MVP in under 10 weeks—ready to pitch to investors and onboard enterprise clients seamlessly.

UX Solution:
Visualizing Multi-Agent Collaboration & Workflows

1

An end-to-end AI-An powered marketing platform

Integrated four intelligent AI roles into a single workspace covering research, strategy, creation, and deployment. Campaigns that once took weeks can now be executed in days.

1

An end-to-end AI-An powered marketing platform

Integrated four intelligent AI roles into a single workspace covering research, strategy, creation, and deployment. Campaigns that once took weeks can now be executed in days.

1

An end-to-end AI-An powered marketing platform

Integrated four intelligent AI roles into a single workspace covering research, strategy, creation, and deployment. Campaigns that once took weeks can now be executed in days.

1

An end-to-end AI-An powered marketing platform

Integrated four intelligent AI roles into a single workspace covering research, strategy, creation, and deployment. Campaigns that once took weeks can now be executed in days.

2

Humanized AI Collaboration

Each agent is visualized as a personified avatar with dynamic expressions and feedback cues. This creates a familiar, human-like workflow—users feel they’re working with a team rather than controlling tools.

2

Humanized AI Collaboration

Each agent is visualized as a personified avatar with dynamic expressions and feedback cues. This creates a familiar, human-like workflow—users feel they’re working with a team rather than controlling tools.

2

Humanized AI Collaboration

Each agent is visualized as a personified avatar with dynamic expressions and feedback cues. This creates a familiar, human-like workflow—users feel they’re working with a team rather than controlling tools.

2

Humanized AI Collaboration

Each agent is visualized as a personified avatar with dynamic expressions and feedback cues. This creates a familiar, human-like workflow—users feel they’re working with a team rather than controlling tools.

3

Dual-Panel Interface

We introduced a two-panel orchestration view—conversation on the left, real-time outputs on the right—allowing users to brainstorm, edit, and publish without losing context.

3

Dual-Panel Interface

We introduced a two-panel orchestration view—conversation on the left, real-time outputs on the right—allowing users to brainstorm, edit, and publish without losing context.

3

Dual-Panel Interface

We introduced a two-panel orchestration view—conversation on the left, real-time outputs on the right—allowing users to brainstorm, edit, and publish without losing context.

3

Dual-Panel Interface

We introduced a two-panel orchestration view—conversation on the left, real-time outputs on the right—allowing users to brainstorm, edit, and publish without losing context.

4

Scalable Design System

Built a comprehensive component library (120+ modules) for Web and Mobile, including adaptive states, light/dark modes, and language variants (EN/JP/CN). This system enabled new features to be designed and shipped within days, not weeks.

4

Scalable Design System

Built a comprehensive component library (120+ modules) for Web and Mobile, including adaptive states, light/dark modes, and language variants (EN/JP/CN). This system enabled new features to be designed and shipped within days, not weeks.

4

Scalable Design System

Built a comprehensive component library (120+ modules) for Web and Mobile, including adaptive states, light/dark modes, and language variants (EN/JP/CN). This system enabled new features to be designed and shipped within days, not weeks.

4

Scalable Design System

Built a comprehensive component library (120+ modules) for Web and Mobile, including adaptive states, light/dark modes, and language variants (EN/JP/CN). This system enabled new features to be designed and shipped within days, not weeks.

5

High-Fidelity MVP Delivery

Delivered an investor-ready MVP in less than 10 weeks with production-grade polish. Over 80% of deliverables were developer-ready, minimizing rework and ensuring a seamless transition from design to code.

5

High-Fidelity MVP Delivery

Delivered an investor-ready MVP in less than 10 weeks with production-grade polish. Over 80% of deliverables were developer-ready, minimizing rework and ensuring a seamless transition from design to code.

5

High-Fidelity MVP Delivery

Delivered an investor-ready MVP in less than 10 weeks with production-grade polish. Over 80% of deliverables were developer-ready, minimizing rework and ensuring a seamless transition from design to code.

5

High-Fidelity MVP Delivery

Delivered an investor-ready MVP in less than 10 weeks with production-grade polish. Over 80% of deliverables were developer-ready, minimizing rework and ensuring a seamless transition from design to code.

Dual-panel orchestration interface allowing real-time content editing alongside AI chat.
Dual-panel orchestration interface allowing real-time content editing alongside AI chat.
Dual-panel orchestration interface allowing real-time content editing alongside AI chat.
Dual-panel orchestration interface allowing real-time content editing alongside AI chat.
4 agent to mimic a real-world marketing team collaboration
4 agent to mimic a real-world marketing team collaboration
4 agent to mimic a real-world marketing team collaboration
4 agent to mimic a real-world marketing team collaboration
AI agent avatars (Strategist, Creator) collaborating in a chat interface.
AI agent avatars (Strategist, Creator) collaborating in a chat interface.
AI agent avatars (Strategist, Creator) collaborating in a chat interface.
AI agent avatars (Strategist, Creator) collaborating in a chat interface.

Business Impact
3x Efficiency & Global Market Validation

EFFICIENCY GAINS

3X

content planning & publishing efficiency

EFFICIENCY GAINS

90%

Content creation cycles reduced by

EFFICIENCY GAINS

40%

targeting precision increased by

FUNDING SUCCESS

$2.1M

Raised in seed funding

MARKET VALIDATION

200+

Enterprise clients in 6 months

GLOBAL EXPANSION

200+

Countries in user spanning

GLOBAL EXPANSION

4

Global offices established (New York, Paris, Singapore, and Tokyo)

SUSTAINABILITY

75%

redundant content production and photoshoot waste reduced by

AI-DRIVEN TRANSFORMATION

Enabled AI collaboration workflows in traditional marketing teams for greater agility