Web Design
Events

Neuroaesthetics Conference Website

How we turned scattered materials into a bilingual, accessible site in 7 days, and reached 30k+ viewers?

Client: NeuroDesign Lab – A research and creative studio at the forefront of neuroaesthetics and architectural innovation

Project Timeline: May 2025 – June 2025

VSDesign Role: End-to-End Website Design · UX/UI Strategy for Desktop & Mobile · Information Architecture Creation · Visual Content Development · Accessibility-First Design

Learn more on NeuroDesign Lab

Learn more on NeuroDesign Lab

Learn more on NeuroDesign Lab

How Did We Build a Global, Bilingual Website in 7 Days—While Turning Academic Chaos Into a Clear Story?

Premium UX Template for Framer

The client had no structure, no content, and no time.

They handed us scattered materials. In 7 days, we transformed it into a bilingual, accessible, fully-launched website—with zero bottlenecks on their end.

Premium UX Template for Framer

The client had no structure, no content, and no time.

They handed us scattered materials. In 7 days, we transformed it into a bilingual, accessible, fully-launched website—with zero bottlenecks on their end.

Premium UX Template for Framer

The client had no structure, no content, and no time.

They handed us scattered materials. In 7 days, we transformed it into a bilingual, accessible, fully-launched website—with zero bottlenecks on their end.

Premium UX Template for Framer

We designed the content, not just the interface.

With our background in architectural research and cross-disciplinary curation, we created all narrative copy, built the information architecture from scratch, and crafted modular content blocks aligned with the installation’s aesthetic vision.

Premium UX Template for Framer

We designed the content, not just the interface.

With our background in architectural research and cross-disciplinary curation, we created all narrative copy, built the information architecture from scratch, and crafted modular content blocks aligned with the installation’s aesthetic vision.

Premium UX Template for Framer

We designed the content, not just the interface.

With our background in architectural research and cross-disciplinary curation, we created all narrative copy, built the information architecture from scratch, and crafted modular content blocks aligned with the installation’s aesthetic vision.

Premium UX Template for Framer

We coordinated across institutions, disciplines, and individuals.

Academic partnerships often slow down decision-making. We stepped in as the project’s coordination hub—merging inputs from artists, curators, and scientists into a unified platform, keeping everyone aligned and moving.

Premium UX Template for Framer

We coordinated across institutions, disciplines, and individuals.

Academic partnerships often slow down decision-making. We stepped in as the project’s coordination hub—merging inputs from artists, curators, and scientists into a unified platform, keeping everyone aligned and moving.

Premium UX Template for Framer

We coordinated across institutions, disciplines, and individuals.

Academic partnerships often slow down decision-making. We stepped in as the project’s coordination hub—merging inputs from artists, curators, and scientists into a unified platform, keeping everyone aligned and moving.

Premium UX Template for Framer

From digital absence to global presence.

NeuroDesign Lab had no prior digital identity. We delivered a future-ready platform that positioned them as leaders in neuroaesthetic innovation and served as a central touchpoint for both exhibition visitors and academic partners.

Premium UX Template for Framer

From digital absence to global presence.

NeuroDesign Lab had no prior digital identity. We delivered a future-ready platform that positioned them as leaders in neuroaesthetic innovation and served as a central touchpoint for both exhibition visitors and academic partners.

Premium UX Template for Framer

From digital absence to global presence.

NeuroDesign Lab had no prior digital identity. We delivered a future-ready platform that positioned them as leaders in neuroaesthetic innovation and served as a central touchpoint for both exhibition visitors and academic partners.

Premium UX Template for Framer

Accessible, scalable, expressive.

Built to WCAG standards, designed for global reach, and structured to grow with their research, the site was more than a marketing tool—it was an extension of the installation’s ethos.

Premium UX Template for Framer

Accessible, scalable, expressive.

Built to WCAG standards, designed for global reach, and structured to grow with their research, the site was more than a marketing tool—it was an extension of the installation’s ethos.

Premium UX Template for Framer

Accessible, scalable, expressive.

Built to WCAG standards, designed for global reach, and structured to grow with their research, the site was more than a marketing tool—it was an extension of the installation’s ethos.

Project background

NeuroDesign Lab is pioneering “Emotive Architecture,” merging neuroscience and architectural design to explore how spatial forms evoke deep emotional and physiological responses. Their latest work, “Emotive Transformation—Suffused Blossom #8”, is the world’s first purpose-built 3D-printed immersive environment designed as a live neuroaesthetics experiment. To support the international debut of this groundbreaking installation, the lab needed a brand-new digital platform built from the ground up to tell the story, showcase interdisciplinary collaborations, and provide visitors with an engaging and intuitive online experience.

Core Problem

1

No existing digital presence.

As the installation’s premiere, there was no prior website or content structure to reference.

1

No existing digital presence.

As the installation’s premiere, there was no prior website or content structure to reference.

1

No existing digital presence.

As the installation’s premiere, there was no prior website or content structure to reference.

1

No existing digital presence.

As the installation’s premiere, there was no prior website or content structure to reference.

2

Crafting an emotional narrative from scratch.

The site needed to convey the project’s artistic vision and scientific rigor in a unified, impactful way.

2

Crafting an emotional narrative from scratch.

The site needed to convey the project’s artistic vision and scientific rigor in a unified, impactful way.

2

Crafting an emotional narrative from scratch.

The site needed to convey the project’s artistic vision and scientific rigor in a unified, impactful way.

2

Crafting an emotional narrative from scratch.

The site needed to convey the project’s artistic vision and scientific rigor in a unified, impactful way.

3

Mobile-first considerations.

The platform had to work seamlessly across devices to engage global visitors on the go.

3

Mobile-first considerations.

The platform had to work seamlessly across devices to engage global visitors on the go.

3

Mobile-first considerations.

The platform had to work seamlessly across devices to engage global visitors on the go.

3

Mobile-first considerations.

The platform had to work seamlessly across devices to engage global visitors on the go.

4

Inclusive design for diverse audiences.

Accessibility was critical to ensure universal participation and align with the installation’s ethos of openness.

4

Inclusive design for diverse audiences.

Accessibility was critical to ensure universal participation and align with the installation’s ethos of openness.

4

Inclusive design for diverse audiences.

Accessibility was critical to ensure universal participation and align with the installation’s ethos of openness.

4

Inclusive design for diverse audiences.

Accessibility was critical to ensure universal participation and align with the installation’s ethos of openness.

Design solutions

1

Ground-Up Information Architecture

Designed a clear and intuitive site map from scratch to organize content around exhibition details, collaborators, and supporting partners.

1

Ground-Up Information Architecture

Designed a clear and intuitive site map from scratch to organize content around exhibition details, collaborators, and supporting partners.

1

Ground-Up Information Architecture

Designed a clear and intuitive site map from scratch to organize content around exhibition details, collaborators, and supporting partners.

2

Immersive Hero Experience

Created a bold, cinematic Hero Section using full-screen imagery and concise messaging to emotionally connect users with the concept of “Emotive Architecture.

2

Immersive Hero Experience

Created a bold, cinematic Hero Section using full-screen imagery and concise messaging to emotionally connect users with the concept of “Emotive Architecture.

2

Immersive Hero Experience

Created a bold, cinematic Hero Section using full-screen imagery and concise messaging to emotionally connect users with the concept of “Emotive Architecture.

3

Content Storytelling Framework

Developed modular content blocks to allow NeuroDesign Lab to tell their story dynamically, accommodating future additions like research updates and multilingual versions.

3

Content Storytelling Framework

Developed modular content blocks to allow NeuroDesign Lab to tell their story dynamically, accommodating future additions like research updates and multilingual versions.

3

Content Storytelling Framework

Developed modular content blocks to allow NeuroDesign Lab to tell their story dynamically, accommodating future additions like research updates and multilingual versions.

4

Accessibility-First UI Design

Built every component to meet WCAG standards, ensuring a seamless experience for all users, including those with visual impairments.

4

Accessibility-First UI Design

Built every component to meet WCAG standards, ensuring a seamless experience for all users, including those with visual impairments.

4

Accessibility-First UI Design

Built every component to meet WCAG standards, ensuring a seamless experience for all users, including those with visual impairments.

5

Mobile-Responsive Design

Designed an adaptive layout to maintain design integrity and usability across devices and screen sizes.

5

Mobile-Responsive Design

Designed an adaptive layout to maintain design integrity and usability across devices and screen sizes.

5

Mobile-Responsive Design

Designed an adaptive layout to maintain design integrity and usability across devices and screen sizes.

Business Impact

Created a Global Digital Presence

Enabled NeuroDesign Lab to launch its first-ever online platform, amplifying the exhibition’s reach to international audiences.

Positioned as a Pioneer in Neuroaesthetics

The website effectively communicates the innovation behind “Emotive Architecture,” strengthening the lab’s interdisciplinary brand identity.

Inclusive User Engagement

Accessibility-first approach ensured broader participation from diverse user groups.

Seamless Art-Science Storytelling

The website became a key touchpoint for connecting audiences with the installation and advancing discourse on the future of neuroarchitecture.

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