UX/UI Design
MVP
AI
Digital Marketing

Nebula - Influencer Collaboration & Analytics Platform

How UX cut collaboration time by 28% and doubled manager capacity？

UX/UI Design
MVP
AI
Digital Marketing

Nebula - Influencer Collaboration & Analytics Platform

How UX cut collaboration time by 28% and doubled manager capacity？

Client: Nebula – An innovative platform specializing in AI + influencer marketing collaboration

Project Timeline: February 2024 – September 2024

VSDesign Role: User Research · Desktop/Mobile UX/UI Design · Multi-role Interaction Architecture · AI-driven Collaboration & Analytics Design

Nebula is a smart collaboration platform tailored for small businesses and micro-influencers, covering the full spectrum of campaign workflows—from planning and negotiation to content creation, review, and performance evaluation. Leveraging AI technology and modular UX design, Nebula breaks away from traditional fragmented tools, enabling brands and influencers to collaborate seamlessly and boost marketing ROI while reshaping the micro-influencer ecosystem.

Learn more

Learn more

Learn more

Design as a Catalyst for Fundraising and Strategic Validation

Premium UX Template for Framer

The platform’s award-winning visual and interaction design served as a strategic blueprint for early-stage founders

Nebula’s end-to-end product experience and market-ready storytelling have already been featured in multiple investor evaluation pools and pitch conversations, helping them refine their product strategy, team structure, and market-fit narrative.

Premium UX Template for Framer

The platform’s award-winning visual and interaction design served as a strategic blueprint for early-stage founders

Nebula’s end-to-end product experience and market-ready storytelling have already been featured in multiple investor evaluation pools and pitch conversations, helping them refine their product strategy, team structure, and market-fit narrative.

Design as a Catalyst for Fundraising and Strategic Validation

Premium UX Template for Framer

The platform’s award-winning visual and interaction design served as a strategic blueprint for early-stage founders

Nebula’s end-to-end product experience and market-ready storytelling have already been featured in multiple investor evaluation pools and pitch conversations, helping them refine their product strategy, team structure, and market-fit narrative.

Project background

In the fast-growing $21.1 billion global influencer marketing market, SMBs and micro-influencers often face fragmented workflows and inefficiencies that lead to millions of dollars in annual losses. Nebula was designed as a one-stop solution to simplify collaboration processes and provide professional-grade tools and intelligent support, bridging knowledge and operational gaps for inexperienced market players.

Core Challenge

1

Fragmented workflows and low efficiency.

Tasks and files are scattered across channels, with delayed feedback loops.

1

Fragmented workflows and low efficiency.

Tasks and files are scattered across channels, with delayed feedback loops.

1

Fragmented workflows and low efficiency.

Tasks and files are scattered across channels, with delayed feedback loops.

1

Fragmented workflows and low efficiency.

Tasks and files are scattered across channels, with delayed feedback loops.

2

Lack of market knowledge and contract expertise.

SMBs struggle with negotiations and managing campaigns confidently.

2

Lack of market knowledge and contract expertise.

SMBs struggle with negotiations and managing campaigns confidently.

2

Lack of market knowledge and contract expertise.

SMBs struggle with negotiations and managing campaigns confidently.

2

Lack of market knowledge and contract expertise.

SMBs struggle with negotiations and managing campaigns confidently.

3

No real-time performance insights.

Brands lack clear metrics to evaluate and optimize influencer collaborations.

3

No real-time performance insights.

Brands lack clear metrics to evaluate and optimize influencer collaborations.

3

No real-time performance insights.

Brands lack clear metrics to evaluate and optimize influencer collaborations.

3

No real-time performance insights.

Brands lack clear metrics to evaluate and optimize influencer collaborations.

Design Outcomes

1

AI Contract Review Assistant

Smart clause annotations, risk alerts, and one-click comment insertion simplify complex contract reviews and boost user confidence.

1

AI Contract Review Assistant

Smart clause annotations, risk alerts, and one-click comment insertion simplify complex contract reviews and boost user confidence.

1

AI Contract Review Assistant

Smart clause annotations, risk alerts, and one-click comment insertion simplify complex contract reviews and boost user confidence.

2

AI-Powered Video Review Summarization

In the “Content Review” module, AI generates concise video highlights and supports instant tagging and commenting—cutting review time by 50%.

2

AI-Powered Video Review Summarization

In the “Content Review” module, AI generates concise video highlights and supports instant tagging and commenting—cutting review time by 50%.

2

AI-Powered Video Review Summarization

In the “Content Review” module, AI generates concise video highlights and supports instant tagging and commenting—cutting review time by 50%.

2

AI-Powered Video Review Summarization

In the “Content Review” module, AI generates concise video highlights and supports instant tagging and commenting—cutting review time by 50%.

3

Modular Collaboration Flows

Flexible workflow modules allow users to customize planning, negotiation, execution, and analysis steps for diverse scenarios.

3

Modular Collaboration Flows

Flexible workflow modules allow users to customize planning, negotiation, execution, and analysis steps for diverse scenarios.

3

Modular Collaboration Flows

Flexible workflow modules allow users to customize planning, negotiation, execution, and analysis steps for diverse scenarios.

3

Modular Collaboration Flows

Flexible workflow modules allow users to customize planning, negotiation, execution, and analysis steps for diverse scenarios.

4

Cross-Device Seamless Experience

Optimized for web and mobile, enabling users to manage projects and receive real-time notifications on the go.

4

Cross-Device Seamless Experience

Optimized for web and mobile, enabling users to manage projects and receive real-time notifications on the go.

4

Cross-Device Seamless Experience

Optimized for web and mobile, enabling users to manage projects and receive real-time notifications on the go.

4

Cross-Device Seamless Experience

Optimized for web and mobile, enabling users to manage projects and receive real-time notifications on the go.

5

Visualized Analytics Dashboard

Intuitive charts display influencer performance, engagement rates, and ROI at a glance, helping brands make data-driven decisions.

5

Visualized Analytics Dashboard

Intuitive charts display influencer performance, engagement rates, and ROI at a glance, helping brands make data-driven decisions.

5

Visualized Analytics Dashboard

Intuitive charts display influencer performance, engagement rates, and ROI at a glance, helping brands make data-driven decisions.

5

Visualized Analytics Dashboard

Intuitive charts display influencer performance, engagement rates, and ROI at a glance, helping brands make data-driven decisions.

6

Emotionally Resonant Visual Identity

A vibrant purple primary palette conveys creativity and professionalism, complemented by dynamic accent colors that reflect the energy of the influencer community.

6

Emotionally Resonant Visual Identity

A vibrant purple primary palette conveys creativity and professionalism, complemented by dynamic accent colors that reflect the energy of the influencer community.

6

Emotionally Resonant Visual Identity

A vibrant purple primary palette conveys creativity and professionalism, complemented by dynamic accent colors that reflect the energy of the influencer community.

6

Emotionally Resonant Visual Identity

A vibrant purple primary palette conveys creativity and professionalism, complemented by dynamic accent colors that reflect the energy of the influencer community.

Business Impact

Collaboration Time

28% Reduction

 Accelerated campaign execution cycles for brands and influencers.

Relationship Management

213% Improvement

Enabled marketing managers to handle more influencer partnerships with ease.

Higher ROI and User Retention

Real-time insights and intelligent recommendations drive growth and engagement.

Social Impact

Democratized access to professional marketing tools, empowering SMBs and amplifying diverse voices in the digital marketplace.