UX/UI Design
MVP
AI Saas
Food Industry

Geward - AI Powered Social Ordering Platform

How we mapped flows, aligned dev, and trained staff to drive real adoption across 10+ restaurants？

UX/UI Design
MVP
AI Saas
Food Industry

Geward - AI Powered Social Ordering Platform

How we mapped flows, aligned dev, and trained staff to drive real adoption across 10+ restaurants？

Client: Geward – An innovative startup specializing in AI + social ordering experiences

Project Timeline: May 2023 – June 2024

VSDesign Role: User Research · Desktop/Mobile UX/UI Design · AI Assistant Interaction Design · Social Experience & Reward System Architecture

Geward is a social-driven B2C ordering platform that redefines convenience, affordability, and fun in the ordering experience. By blending social interactions, AI-powered recommendations, and an integrated rewards system, the platform transforms a typically solitary process into an engaging and shareable activity. Additionally, Geward empowers minority-owned businesses with a user-friendly cloud POS system, enabling them to implement dynamic pricing strategies, optimize operations, and foster customer loyalty.

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From product structure to dev reviews to real-world merchant support, we built more than UI. We delivered platform adoption.

Premium UX Template for Framer

Geward had a big vision, but no structured flow.

It was a complex system with three user types (users, servers, merchants), overlapping business needs, and no clear product architecture. We stepped in to untangle it.

Premium UX Template for Framer

Geward had a big vision, but no structured flow.

It was a complex system with three user types (users, servers, merchants), overlapping business needs, and no clear product architecture. We stepped in to untangle it.

Premium UX Template for Framer

We became the product backbone.

We mapped flows, aligned with devs, conducted QA-style reviews, and even helped merchants and waitstaff understand the product post-launch.

Premium UX Template for Framer

We became the product backbone.

We mapped flows, aligned with devs, conducted QA-style reviews, and even helped merchants and waitstaff understand the product post-launch.

Premium UX Template for Framer

Design didn't stop at the mockup.

We bridged gaps across stakeholders—translating product vision into user flows, identifying dev issues, and actively pushing for quality and coherence.

Premium UX Template for Framer

Design didn't stop at the mockup.

We bridged gaps across stakeholders—translating product vision into user flows, identifying dev issues, and actively pushing for quality and coherence.

From product structure to dev reviews to real-world merchant support, we built more than UI. We delivered platform adoption.

Premium UX Template for Framer

Geward had a big vision, but no structured flow.

It was a complex system with three user types (users, servers, merchants), overlapping business needs, and no clear product architecture. We stepped in to untangle it.

Premium UX Template for Framer

We became the product backbone.

We mapped flows, aligned with devs, conducted QA-style reviews, and even helped merchants and waitstaff understand the product post-launch.

Premium UX Template for Framer

Design didn't stop at the mockup.

We bridged gaps across stakeholders—translating product vision into user flows, identifying dev issues, and actively pushing for quality and coherence.

Project background

Traditional digital ordering often feels impersonal, offering limited engagement for users and operational challenges for merchants. Geward bridges these gaps by embedding AI technology and social experiences into its core, creating an ecosystem where ordering becomes a communal and enjoyable experience while enabling merchants to operate more efficiently.

Core Problem

1

Ordering feels monotonous and isolated.

Users lack engagement and social connection in typical digital ordering flows.

1

Ordering feels monotonous and isolated.

Users lack engagement and social connection in typical digital ordering flows.

1

Ordering feels monotonous and isolated.

Users lack engagement and social connection in typical digital ordering flows.

1

Ordering feels monotonous and isolated.

Users lack engagement and social connection in typical digital ordering flows.

2

Recommendations lack relevance.

Without intelligent personalization, users experience decision fatigue and poor satisfaction.

2

Recommendations lack relevance.

Without intelligent personalization, users experience decision fatigue and poor satisfaction.

2

Recommendations lack relevance.

Without intelligent personalization, users experience decision fatigue and poor satisfaction.

2

Recommendations lack relevance.

Without intelligent personalization, users experience decision fatigue and poor satisfaction.

3

High operational burdens for merchants.

Small and minority-owned businesses struggle with labor costs, inefficient marketing, and limited access to data-driven tools.

3

High operational burdens for merchants.

Small and minority-owned businesses struggle with labor costs, inefficient marketing, and limited access to data-driven tools.

3

High operational burdens for merchants.

Small and minority-owned businesses struggle with labor costs, inefficient marketing, and limited access to data-driven tools.

3

High operational burdens for merchants.

Small and minority-owned businesses struggle with labor costs, inefficient marketing, and limited access to data-driven tools.

Design Outcomes

1

Socialized Ordering Experience

Designed features like group ordering, points sharing, gifting, and food party interactions to drive user engagement and retention.

1

Socialized Ordering Experience

Designed features like group ordering, points sharing, gifting, and food party interactions to drive user engagement and retention.

1

Socialized Ordering Experience

Designed features like group ordering, points sharing, gifting, and food party interactions to drive user engagement and retention.

2

AI Assistant GiGi

Developed an AI waiter powered by large language models to deliver personalized menu recommendations and share insights on food nutrition and cultural context.

2

AI Assistant GiGi

Developed an AI waiter powered by large language models to deliver personalized menu recommendations and share insights on food nutrition and cultural context.

2

AI Assistant GiGi

Developed an AI waiter powered by large language models to deliver personalized menu recommendations and share insights on food nutrition and cultural context.

2

AI Assistant GiGi

Developed an AI waiter powered by large language models to deliver personalized menu recommendations and share insights on food nutrition and cultural context.

3

Comprehensive Reward System

Built an integrated points system to incentivize user participation and encourage repeat visits.

3

Comprehensive Reward System

Built an integrated points system to incentivize user participation and encourage repeat visits.

3

Comprehensive Reward System

Built an integrated points system to incentivize user participation and encourage repeat visits.

3

Comprehensive Reward System

Built an integrated points system to incentivize user participation and encourage repeat visits.

4

a seamless cloud POS solution

supporting dynamic pricing, inventory optimization, and self-service ordering workflows.

4

a seamless cloud POS solution

supporting dynamic pricing, inventory optimization, and self-service ordering workflows.

4

a seamless cloud POS solution

supporting dynamic pricing, inventory optimization, and self-service ordering workflows.

4

a seamless cloud POS solution

supporting dynamic pricing, inventory optimization, and self-service ordering workflows.

5

a vibrant visual identity

Bold yellow and black tones to evoke energy, youthfulness, and technological innovation.

5

a vibrant visual identity

Bold yellow and black tones to evoke energy, youthfulness, and technological innovation.

5

a vibrant visual identity

Bold yellow and black tones to evoke energy, youthfulness, and technological innovation.

5

a vibrant visual identity

Bold yellow and black tones to evoke energy, youthfulness, and technological innovation.

Business Impact

Enhanced User Experience

increasing user engagement

Transformed ordering into a social journey, increasing user engagement and platform stickiness.

Intelligent Personalization

reduces cognitive load

AI assistant GiGi simplifies decision-making and reduces cognitive load for users.

Merchant Operational Optimization

Lower labor and food cost

Enabled merchants to reduce labor costs, minimize food waste, and grow revenue through data-driven insights.

Social & Environmental Value

Inclusive sustainable growth

Supports minority merchants in their digital transformation while fostering sustainable and efficient business practices.