UX/UI Design

MVP 0-1

AI Saas

Digital Marketing

Castor - AI-Driven Social Media Creation System

How we boosted publishing efficiency by 60% and delivered bilingual adoption for international brands?

Client: Oran.AI / International content creator and brand platform operator

Project Timeline: Jun 2025 – Nov 2025

VSDesign Role: Product architecture design · UX workflow design · AI Agent team collaboration framework · Bilingual (EN/CH) experience design · Responsive multi-platform interface design · Content generation interaction optimization · Back-office logic consulting · Branding & Visual Identity System · Design Library development

Castor is an AI-driven content creation and social media management system developed for Oran AI. By integrating Digital Clone technology, AI Agent Workflows, and Flow Intelligence, it transforms fragmented creative tasks into a continuous creative rhythm —from planning to publishing. It empowers creators and brands to operate with the efficiency of a full creative team, realizing the vision of “one person as a full team.”

Product Definition- AI agent team at its core

Castor redefines content operations through an AI Agent Team centered on the user’s Digital Clone — a trained AI persona that captures individual tone, values, and style.

VSDesign conceived and visualized this AI Team Ecosystem, translating complex multi-agent logic into an intuitive workflow experience.

Collaboration remains transparent and controllable

AI interventions are contextual, guided, and non-intrusive

A global brand system and bilingual UX flows ensure scalability and consistency

Users, Problems & solutions

Global Creators (Vloggers, Bloggers, Photographers)

Disorganized planning and low posting frequency

Global Creators (Vloggers, Bloggers, Photographers)

Disorganized planning and low posting frequency

Global Creators (Vloggers, Bloggers, Photographers)

Disorganized planning and low posting frequency

Global Creators (Vloggers, Bloggers, Photographers)

Disorganized planning and low posting frequency

SMBs (E-commerce brands, retail stores)

No dedicated content team, slow updates, weak social presence

SMBs (E-commerce brands, retail stores)

No dedicated content team, slow updates, weak social presence

SMBs (E-commerce brands, retail stores)

No dedicated content team, slow updates, weak social presence

SMBs (E-commerce brands, retail stores)

No dedicated content team, slow updates, weak social presence

Agencies

Managing multiple accounts, difficult to scale successful practices

Agencies

Managing multiple accounts, difficult to scale successful practices

Agencies

Managing multiple accounts, difficult to scale successful practices

Agencies

Managing multiple accounts, difficult to scale successful practices

Marketing Teams

Need customized deliverables and periodic reports

Marketing Teams

Need customized deliverables and periodic reports

Marketing Teams

Need customized deliverables and periodic reports

Marketing Teams

Need customized deliverables and periodic reports

Digital Clone + Manager Agent for consistent persona and one-click scheduling

1. Collects user voice, images, and text to build a personalized AI identity 2. Trains tone, values, and stylistic preferences 3. Ensures unified outputs across copy, scripts, visuals, and video

Digital Clone + Manager Agent for consistent persona and one-click scheduling

1. Collects user voice, images, and text to build a personalized AI identity 2. Trains tone, values, and stylistic preferences 3. Ensures unified outputs across copy, scripts, visuals, and video

Digital Clone + Manager Agent for consistent persona and one-click scheduling

1. Collects user voice, images, and text to build a personalized AI identity 2. Trains tone, values, and stylistic preferences 3. Ensures unified outputs across copy, scripts, visuals, and video

Digital Clone + Manager Agent for consistent persona and one-click scheduling

1. Collects user voice, images, and text to build a personalized AI identity 2. Trains tone, values, and stylistic preferences 3. Ensures unified outputs across copy, scripts, visuals, and video

Strategist + Creator Agents provide trend-based insights and multi-week plans

1.Creates automated multi-platform publishing calendars 2.Customizes frequency, timing, and template adaptation 3.Publishes AI-generated content across Xiaohongshu, Instagram, TikTok, etc.

Strategist + Creator Agents provide trend-based insights and multi-week plans

1.Creates automated multi-platform publishing calendars 2.Customizes frequency, timing, and template adaptation 3.Publishes AI-generated content across Xiaohongshu, Instagram, TikTok, etc.

Strategist + Creator Agents provide trend-based insights and multi-week plans

1.Creates automated multi-platform publishing calendars 2.Customizes frequency, timing, and template adaptation 3.Publishes AI-generated content across Xiaohongshu, Instagram, TikTok, etc.

Strategist + Creator Agents provide trend-based insights and multi-week plans

1.Creates automated multi-platform publishing calendars 2.Customizes frequency, timing, and template adaptation 3.Publishes AI-generated content across Xiaohongshu, Instagram, TikTok, etc.

Template-based generation + auto strategy reports from Agent collaboration

1.Provides EN/CH templates for copy and video scripts 2.Supports tone adjustment, formatting, and manual fine-tuning 3.Delivers multimodal outputs (text + image + video) at scale

Template-based generation + auto strategy reports from Agent collaboration

1.Provides EN/CH templates for copy and video scripts 2.Supports tone adjustment, formatting, and manual fine-tuning 3.Delivers multimodal outputs (text + image + video) at scale

Template-based generation + auto strategy reports from Agent collaboration

1.Provides EN/CH templates for copy and video scripts 2.Supports tone adjustment, formatting, and manual fine-tuning 3.Delivers multimodal outputs (text + image + video) at scale

Template-based generation + auto strategy reports from Agent collaboration

1.Provides EN/CH templates for copy and video scripts 2.Supports tone adjustment, formatting, and manual fine-tuning 3.Delivers multimodal outputs (text + image + video) at scale

Analyst Agent automatically produces bilingual reports and KPIs

1. Auto-collects performance data (engagement, shares, saves, etc.) 2. Produces bilingual reports with optimization recommendations 3. Facilitates continuous iteration through periodic reviews

Analyst Agent automatically produces bilingual reports and KPIs

1. Auto-collects performance data (engagement, shares, saves, etc.) 2. Produces bilingual reports with optimization recommendations 3. Facilitates continuous iteration through periodic reviews

Analyst Agent automatically produces bilingual reports and KPIs

1. Auto-collects performance data (engagement, shares, saves, etc.) 2. Produces bilingual reports with optimization recommendations 3. Facilitates continuous iteration through periodic reviews

Analyst Agent automatically produces bilingual reports and KPIs

1. Auto-collects performance data (engagement, shares, saves, etc.) 2. Produces bilingual reports with optimization recommendations 3. Facilitates continuous iteration through periodic reviews

Key Functional Modules

Digital Clone (Persona Modeling)

Captures user tone, language, and visual identity to generate consistent cross-format outputs.

Digital Clone (Persona Modeling)

Captures user tone, language, and visual identity to generate consistent cross-format outputs.

Digital Clone (Persona Modeling)

Captures user tone, language, and visual identity to generate consistent cross-format outputs.

Digital Clone (Persona Modeling)

Captures user tone, language, and visual identity to generate consistent cross-format outputs.

Dashboard (Strategy Hub)

Hosts multi-agent collaboration to analyze positioning and trends, outputting structured strategy reports.

Dashboard (Strategy Hub)

Hosts multi-agent collaboration to analyze positioning and trends, outputting structured strategy reports.

Dashboard (Strategy Hub)

Hosts multi-agent collaboration to analyze positioning and trends, outputting structured strategy reports.

Dashboard (Strategy Hub)

Hosts multi-agent collaboration to analyze positioning and trends, outputting structured strategy reports.

Schedule (Smart Publishing)

Builds auto multi-platform calendars, optimizes timing, and publishes AI-generated content to Xiaohongshu, Instagram, TikTok, etc.

Schedule (Smart Publishing)

Builds auto multi-platform calendars, optimizes timing, and publishes AI-generated content to Xiaohongshu, Instagram, TikTok, etc.

Schedule (Smart Publishing)

Builds auto multi-platform calendars, optimizes timing, and publishes AI-generated content to Xiaohongshu, Instagram, TikTok, etc.

Schedule (Smart Publishing)

Builds auto multi-platform calendars, optimizes timing, and publishes AI-generated content to Xiaohongshu, Instagram, TikTok, etc.

Studio (Creative Generator)

Bilingual templates for copy and scripts, supporting tone control and multimodal output (text + image + video).

Studio (Creative Generator)

Bilingual templates for copy and scripts, supporting tone control and multimodal output (text + image + video).

Studio (Creative Generator)

Bilingual templates for copy and scripts, supporting tone control and multimodal output (text + image + video).

Studio (Creative Generator)

Bilingual templates for copy and scripts, supporting tone control and multimodal output (text + image + video).

Report (Data & Optimization)

Automatically collects performance metrics and generates bilingual insight reports for continuous improvement.

Report (Data & Optimization)

Automatically collects performance metrics and generates bilingual insight reports for continuous improvement.

Report (Data & Optimization)

Automatically collects performance metrics and generates bilingual insight reports for continuous improvement.

Report (Data & Optimization)

Automatically collects performance metrics and generates bilingual insight reports for continuous improvement.

Design Strategies & Highlights

VSDesign crafted a rhythm-based interface that feels calm yet alive.

Gradients, whitespace, and micro-motions visualize creative flow, making the workspace intuitive and human-centered.

End-to-End Modular Guidance

Step-by-step UX flow aligned with content lifecycle

End-to-End Modular Guidance

Step-by-step UX flow aligned with content lifecycle

End-to-End Modular Guidance

Step-by-step UX flow aligned with content lifecycle

End-to-End Modular Guidance

Step-by-step UX flow aligned with content lifecycle

Multi-Platform Adaptation

Unified UI system across desktop, mobile, and mini-programs

Multi-Platform Adaptation

Unified UI system across desktop, mobile, and mini-programs

Multi-Platform Adaptation

Unified UI system across desktop, mobile, and mini-programs

Multi-Platform Adaptation

Unified UI system across desktop, mobile, and mini-programs

AI Agent Collaboration Control

All AI suggestions are previewable and editable, emphasizing partnership over replacement

AI Agent Collaboration Control

All AI suggestions are previewable and editable, emphasizing partnership over replacement

AI Agent Collaboration Control

All AI suggestions are previewable and editable, emphasizing partnership over replacement

AI Agent Collaboration Control

All AI suggestions are previewable and editable, emphasizing partnership over replacement

Transparency & Clarity

Card-based layouts with micro-interactions for contextual awareness

Transparency & Clarity

Card-based layouts with micro-interactions for contextual awareness

Transparency & Clarity

Card-based layouts with micro-interactions for contextual awareness

Transparency & Clarity

Card-based layouts with micro-interactions for contextual awareness

Persona-Centric Consistency

Every action is linked to the Digital Clone and user style tags

Persona-Centric Consistency

Every action is linked to the Digital Clone and user style tags

Persona-Centric Consistency

Every action is linked to the Digital Clone and user style tags

Persona-Centric Consistency

Every action is linked to the Digital Clone and user style tags

Business Impact

Content Production Efficiency

60%

Weekly publishing increased

70%

copywriting time reduced

User Satisfaction

80%+

users reported improvements in rhythm, direction, and report clarity

Brand Launch Acceleration

>1K likes in <3 weeks

Fashion brand account on Xiaohongshu

Global Adaptability

Bilingual workflow successfully deployed for North American clients

✨ Conclusion

In Castor, AI does not replace creativity — it restores its rhythm. The platform functions as a virtual creative team, each agent specialized yet collaborative.

VSDesign not only designed the architecture and workflow but also pioneered the AI Agent Team concept, transforming AI from a production tool into a trusted creative partner. Castor embodies VSDesign’s vision of human-centered intelligence and flow-driven design, empowering creators worldwide to express with clarity, continuity, and confidence.

explore more work