UX/UI Design
MVP 0-1
AI Saas
Digital Marketing

Castor - AI Content Operating System

How we built an AI-driven platform that boosted publishing efficiency by 60% and delivered bilingual adoption for international brands?

Client: Oran.AI /  International content creator and brand platform operator

Project Timeline: Jun 2025 – Nov 2025

VSDesign Role: Product architecture design · UX workflow design · AI Agent team collaboration concept design · Bilingual (EN/CH) experience design · Responsive multi-platform interface design · Content generation interaction optimization · Back-office logic consulting · Branding & Visual Identity System · Design Library development

Castor is an AI-driven content creation and multi-platform account management system developed for Oran AI.By integrating Digital Clone + AI Agent Workflows + Strategy Review, the platform delivers a seamless one-stop experience across content strategy, publishing, and performance evaluation. It empowers creators, global brands, and marketing teams to achieve a “one person as a full team” operating model for efficient social media management.

Product Definition- AI agent team at its core

The Digital Clone serves as the user’s AI persona, trained on voice, tone, and values.

Around it, specialized AI Agents work collaboratively across the content lifecycle

VSDesign introduced and designed this AI Agent Team framework, ensuring that every step of the content journey mirrors the roles of a real creative team. Through:

Premium UX Template for Framer

Modular UX architecture

that connects agent roles into a unified lifecycle

Premium UX Template for Framer

Modular UX architecture

that connects agent roles into a unified lifecycle

Premium UX Template for Framer

Modular UX architecture

that connects agent roles into a unified lifecycle

Premium UX Template for Framer

Modular UX architecture

that connects agent roles into a unified lifecycle

Premium UX Template for Framer

Collaborative interaction design

where AI suggestions are controllable and transparent

Premium UX Template for Framer

Collaborative interaction design

where AI suggestions are controllable and transparent

Premium UX Template for Framer

Collaborative interaction design

where AI suggestions are controllable and transparent

Premium UX Template for Framer

Collaborative interaction design

where AI suggestions are controllable and transparent

Premium UX Template for Framer

A global-ready branding system and Design Library

for consistent cross-platform identity

Premium UX Template for Framer

A global-ready branding system and Design Library

for consistent cross-platform identity

Premium UX Template for Framer

A global-ready branding system and Design Library

for consistent cross-platform identity

Premium UX Template for Framer

A global-ready branding system and Design Library

for consistent cross-platform identity

Premium UX Template for Framer

Bilingual UX flows

for seamless adoption by creators and brands worldwide

Premium UX Template for Framer

Bilingual UX flows

for seamless adoption by creators and brands worldwide

Premium UX Template for Framer

Bilingual UX flows

for seamless adoption by creators and brands worldwide

Premium UX Template for Framer

Bilingual UX flows

for seamless adoption by creators and brands worldwide

Users, Problems & solutions

1

Global Creators (Vloggers, Bloggers, Photographers)

Disorganized planning, low posting frequency, inefficient cross-platform management

1

Global Creators (Vloggers, Bloggers, Photographers)

Disorganized planning, low posting frequency, inefficient cross-platform management

1

Global Creators (Vloggers, Bloggers, Photographers)

Disorganized planning, low posting frequency, inefficient cross-platform management

1

Global Creators (Vloggers, Bloggers, Photographers)

Disorganized planning, low posting frequency, inefficient cross-platform management

2

SMBs (E-commerce brands, retail stores)

No dedicated content team, slow updates, weak social presence

2

SMBs (E-commerce brands, retail stores)

No dedicated content team, slow updates, weak social presence

2

SMBs (E-commerce brands, retail stores)

No dedicated content team, slow updates, weak social presence

2

SMBs (E-commerce brands, retail stores)

No dedicated content team, slow updates, weak social presence

3

Agencies

Managing multiple accounts, difficult to scale successful practices

3

Agencies

Managing multiple accounts, difficult to scale successful practices

3

Agencies

Managing multiple accounts, difficult to scale successful practices

3

Agencies

Managing multiple accounts, difficult to scale successful practices

4

Marketing Teams

Client demands for custom deliverables and periodic reporting

4

Marketing Teams

Client demands for custom deliverables and periodic reporting

4

Marketing Teams

Client demands for custom deliverables and periodic reporting

4

Marketing Teams

Client demands for custom deliverables and periodic reporting

1

Digital Clone + Manager Agent for consistent persona and one-click scheduling

1. Collects user voice, images, and text to build a personalized AI identity 2. Trains tone, values, and stylistic preferences 3. Ensures unified outputs across copy, scripts, visuals, and video

1

Digital Clone + Manager Agent for consistent persona and one-click scheduling

1. Collects user voice, images, and text to build a personalized AI identity 2. Trains tone, values, and stylistic preferences 3. Ensures unified outputs across copy, scripts, visuals, and video

1

Digital Clone + Manager Agent for consistent persona and one-click scheduling

1. Collects user voice, images, and text to build a personalized AI identity 2. Trains tone, values, and stylistic preferences 3. Ensures unified outputs across copy, scripts, visuals, and video

1

Digital Clone + Manager Agent for consistent persona and one-click scheduling

1. Collects user voice, images, and text to build a personalized AI identity 2. Trains tone, values, and stylistic preferences 3. Ensures unified outputs across copy, scripts, visuals, and video

2

Strategist + Creator Agents provide trend-based insights and multi-week calendars

1.Creates automated multi-platform publishing calendars 2.Customizes frequency, timing, and template adaptation 3.Publishes AI-generated content across Xiaohongshu, Instagram, TikTok, etc.

2

Strategist + Creator Agents provide trend-based insights and multi-week calendars

1.Creates automated multi-platform publishing calendars 2.Customizes frequency, timing, and template adaptation 3.Publishes AI-generated content across Xiaohongshu, Instagram, TikTok, etc.

2

Strategist + Creator Agents provide trend-based insights and multi-week calendars

1.Creates automated multi-platform publishing calendars 2.Customizes frequency, timing, and template adaptation 3.Publishes AI-generated content across Xiaohongshu, Instagram, TikTok, etc.

2

Strategist + Creator Agents provide trend-based insights and multi-week calendars

1.Creates automated multi-platform publishing calendars 2.Customizes frequency, timing, and template adaptation 3.Publishes AI-generated content across Xiaohongshu, Instagram, TikTok, etc.

3

Template-based generation + auto strategy reports from Agent collaboration

1.Provides EN/CH templates for copy and video scripts 2.Supports tone adjustment, formatting, and manual fine-tuning 3.Delivers multimodal outputs (text + image + video) at scale

3

Template-based generation + auto strategy reports from Agent collaboration

1.Provides EN/CH templates for copy and video scripts 2.Supports tone adjustment, formatting, and manual fine-tuning 3.Delivers multimodal outputs (text + image + video) at scale

3

Template-based generation + auto strategy reports from Agent collaboration

1.Provides EN/CH templates for copy and video scripts 2.Supports tone adjustment, formatting, and manual fine-tuning 3.Delivers multimodal outputs (text + image + video) at scale

3

Template-based generation + auto strategy reports from Agent collaboration

1.Provides EN/CH templates for copy and video scripts 2.Supports tone adjustment, formatting, and manual fine-tuning 3.Delivers multimodal outputs (text + image + video) at scale

3

Analyst Agent generates bilingual reports and measurable outcomes automatically

1. Auto-collects performance data (engagement, shares, saves, etc.) 2. Produces bilingual reports with optimization recommendations 3. Facilitates continuous iteration through periodic reviews

3

Analyst Agent generates bilingual reports and measurable outcomes automatically

1. Auto-collects performance data (engagement, shares, saves, etc.) 2. Produces bilingual reports with optimization recommendations 3. Facilitates continuous iteration through periodic reviews

3

Analyst Agent generates bilingual reports and measurable outcomes automatically

1. Auto-collects performance data (engagement, shares, saves, etc.) 2. Produces bilingual reports with optimization recommendations 3. Facilitates continuous iteration through periodic reviews

3

Analyst Agent generates bilingual reports and measurable outcomes automatically

1. Auto-collects performance data (engagement, shares, saves, etc.) 2. Produces bilingual reports with optimization recommendations 3. Facilitates continuous iteration through periodic reviews

Design Strategies & Highlights

1

End-to-End Modular Guidance

Step-by-step UX flow aligned with content lifecycle

1

End-to-End Modular Guidance

Step-by-step UX flow aligned with content lifecycle

1

End-to-End Modular Guidance

Step-by-step UX flow aligned with content lifecycle

1

End-to-End Modular Guidance

Step-by-step UX flow aligned with content lifecycle

2

Multi-Platform Adaptation

Unified UI system across desktop, mobile, and mini-programs

2

Multi-Platform Adaptation

Unified UI system across desktop, mobile, and mini-programs

2

Multi-Platform Adaptation

Unified UI system across desktop, mobile, and mini-programs

2

Multi-Platform Adaptation

Unified UI system across desktop, mobile, and mini-programs

3

AI Agent Collaboration Control

All AI suggestions are previewable and editable, emphasizing partnership over replacement

3

AI Agent Collaboration Control

All AI suggestions are previewable and editable, emphasizing partnership over replacement

3

AI Agent Collaboration Control

All AI suggestions are previewable and editable, emphasizing partnership over replacement

3

AI Agent Collaboration Control

All AI suggestions are previewable and editable, emphasizing partnership over replacement

4

Transparency & Clarity

Card-based layouts with micro-interactions for contextual awareness

4

Transparency & Clarity

Card-based layouts with micro-interactions for contextual awareness

4

Transparency & Clarity

Card-based layouts with micro-interactions for contextual awareness

4

Transparency & Clarity

Card-based layouts with micro-interactions for contextual awareness

5

Persona-Centric Consistency

Every action is linked to the Digital Clone and user style tags

5

Persona-Centric Consistency

Every action is linked to the Digital Clone and user style tags

5

Persona-Centric Consistency

Every action is linked to the Digital Clone and user style tags

5

Persona-Centric Consistency

Every action is linked to the Digital Clone and user style tags

Business Impact

Content Production Efficiency

60%

Weekly publishing increased

70%

copywriting time reduced

Feature Retention

drove 65%+

Studio and Schedule modules drove 65%+ of total user engagement

Brand Launch Acceleration

>1K likes in <3 weeks

Fashion brand account on Xiaohongshu

User Satisfaction

80%+

users reported improvements in rhythm, direction, and report clarity

Global Adaptability

Successfully deployed bilingual workflows for North American clients