Emotive Transformation — Suffused Blossom #8
Website Design for a Neuroaesthetics Spatial Installation
Website Design for a Neuroaesthetics Spatial Installation
Website Design for a Neuroaesthetics Spatial Installation
Website Design for a Neuroaesthetics Spatial Installation
Client: NeuroDesign Lab – A research and creative studio at the forefront of neuroaesthetics and architectural innovation
Project Timeline: May 2025 – Jun 2025
VSDesign Role:
Client: NeuroDesign Lab – A research and creative studio at the forefront of neuroaesthetics and architectural innovation
Project Timeline: May 2025 – Jun 2025
VSDesign Role:
Client: NeuroDesign Lab – A research and creative studio at the forefront of neuroaesthetics and architectural innovation
Project Timeline: May 2025 – Jun 2025
VSDesign Role:
Client: NeuroDesign Lab – A research and creative studio at the forefront of neuroaesthetics and architectural innovation
Project Timeline: May 2025 – Jun 2025
VSDesign Role:
End-to-End Website Design · UX/UI Strategy for Desktop & Mobile · Information Architecture Creation · Visual Content Development · Accessibility-First Design
End-to-End Website Design · UX/UI Strategy for Desktop & Mobile · Information Architecture Creation · Visual Content Development · Accessibility-First Design
End-to-End Website Design · UX/UI Strategy for Desktop & Mobile · Information Architecture Creation · Visual Content Development · Accessibility-First Design
End-to-End Website Design · UX/UI Strategy for Desktop & Mobile · Information Architecture Creation · Visual Content Development · Accessibility-First Design
Project background
NeuroDesign Lab is pioneering “Emotive Architecture,” merging neuroscience and architectural design to explore how spatial forms evoke deep emotional and physiological responses. Their latest work, “Emotive Transformation—Suffused Blossom #8”, is the world’s first purpose-built 3D-printed immersive environment designed as a live neuroaesthetics experiment. To support the international debut of this groundbreaking installation, the lab needed a brand-new digital platform built from the ground up to tell the story, showcase interdisciplinary collaborations, and provide visitors with an engaging and intuitive online experience.
NeuroDesign Lab is pioneering “Emotive Architecture,” merging neuroscience and architectural design to explore how spatial forms evoke deep emotional and physiological responses. Their latest work, “Emotive Transformation—Suffused Blossom #8”, is the world’s first purpose-built 3D-printed immersive environment designed as a live neuroaesthetics experiment. To support the international debut of this groundbreaking installation, the lab needed a brand-new digital platform built from the ground up to tell the story, showcase interdisciplinary collaborations, and provide visitors with an engaging and intuitive online experience.
NeuroDesign Lab is pioneering “Emotive Architecture,” merging neuroscience and architectural design to explore how spatial forms evoke deep emotional and physiological responses. Their latest work, “Emotive Transformation—Suffused Blossom #8”, is the world’s first purpose-built 3D-printed immersive environment designed as a live neuroaesthetics experiment. To support the international debut of this groundbreaking installation, the lab needed a brand-new digital platform built from the ground up to tell the story, showcase interdisciplinary collaborations, and provide visitors with an engaging and intuitive online experience.
NeuroDesign Lab is pioneering “Emotive Architecture,” merging neuroscience and architectural design to explore how spatial forms evoke deep emotional and physiological responses. Their latest work, “Emotive Transformation—Suffused Blossom #8”, is the world’s first purpose-built 3D-printed immersive environment designed as a live neuroaesthetics experiment. To support the international debut of this groundbreaking installation, the lab needed a brand-new digital platform built from the ground up to tell the story, showcase interdisciplinary collaborations, and provide visitors with an engaging and intuitive online experience.
Core Problem
For small marketing teams and brand managers:
For small marketing teams and brand managers:
For small marketing teams and brand managers:
For small marketing teams and brand managers:
No existing digital presence
As the installation’s premiere, there was no prior website or content structure to reference.
No existing digital presence
As the installation’s premiere, there was no prior website or content structure to reference.
No existing digital presence
As the installation’s premiere, there was no prior website or content structure to reference.
Crafting an emotional narrative from scratch
The site needed to convey the project’s artistic vision and scientific rigor in a unified, impactful way.
Crafting an emotional narrative from scratch
The site needed to convey the project’s artistic vision and scientific rigor in a unified, impactful way.
Crafting an emotional narrative from scratch
The site needed to convey the project’s artistic vision and scientific rigor in a unified, impactful way.
Mobile-first considerations
The platform had to work seamlessly across devices to engage global visitors on the go.
Mobile-first considerations
The platform had to work seamlessly across devices to engage global visitors on the go.
Mobile-first considerations
The platform had to work seamlessly across devices to engage global visitors on the go.
Inclusive design for diverse audiences
Accessibility was critical to ensure universal participation and align with the installation’s ethos of openness.
Inclusive design for diverse audiences
Accessibility was critical to ensure universal participation and align with the installation’s ethos of openness.
Inclusive design for diverse audiences
Accessibility was critical to ensure universal participation and align with the installation’s ethos of openness.
Users need a platform that simplifies workflows, reduces manual effort, and empowers them to deliver high-quality marketing campaigns—without needing the resources of an enterprise team.
Users need a platform that simplifies workflows, reduces manual effort, and empowers them to deliver high-quality marketing campaigns—without needing the resources of an enterprise team.
Users need a platform that simplifies workflows, reduces manual effort, and empowers them to deliver high-quality marketing campaigns—without needing the resources of an enterprise team.
Users need a platform that simplifies workflows, reduces manual effort, and empowers them to deliver high-quality marketing campaigns—without needing the resources of an enterprise team.
Design Outcomes
GROUND‑UP INFORMATION ARCHITECTURE
Built a clear site map organizing exhibitions, partners, and collaborators
Structured Content Flow
GROUND‑UP INFORMATION ARCHITECTURE
Built a clear site map organizing exhibitions, partners, and collaborators
Structured Content Flow
GROUND‑UP INFORMATION ARCHITECTURE
Built a clear site map organizing exhibitions, partners, and collaborators
Structured Content Flow
AI-Powered Platform
Market research, planning & multi-channel publishing
End-to-end Automation
AI-Powered Platform
Market research, planning & multi-channel publishing
End-to-end Automation
AI-Powered Platform
Market research, planning & multi-channel publishing
End-to-end Automation
IMMERSIVE HERO EXPERIENCE
Full‑screen, cinematic hero with concise messaging to spark emotional connection
Impactful First Impression
IMMERSIVE HERO EXPERIENCE
Full‑screen, cinematic hero with concise messaging to spark emotional connection
Impactful First Impression
Multi-Role Collaboration
Streamlined cross-team workflows
50%+ Efficiency Gain
CONTENT STORYTELLING FRAMEWORK
Modular blocks let NeuroDesign Lab update stories, research, and languages easily
Flexible Narrative System
CONTENT STORYTELLING FRAMEWORK
Modular blocks let NeuroDesign Lab update stories, research, and languages easily
Flexible Narrative System
CONTENT STORYTELLING FRAMEWORK
Modular blocks let NeuroDesign Lab update stories, research, and languages easily
Flexible Narrative System
AI-Driven Content Calendar
Simplifies complex scheduling & planning
Enterprise-Level Management
AI-Powered Platform
Market research, planning & multi-channel publishing
End-to-end Automation
AI-Powered Platform
Market research, planning & multi-channel publishing
End-to-end Automation
ACCESSIBILITY‑FIRST UI DESIGN
Every component meets WCAG standards, ensuring inclusive use for all visitors
Inclusive Experience
ACCESSIBILITY‑FIRST UI DESIGN
Every component meets WCAG standards, ensuring inclusive use for all visitors
Inclusive Experience
Design System & Component Library
Unified Web & Mobile experiences
Accelerated Iterations
MOBILE‑RESPONSIVE DESIGN
Adaptive layout preserves integrity and usability across devices and screens
Anywhere Usability
MOBILE‑RESPONSIVE DESIGN
Adaptive layout preserves integrity and usability across devices and screens
Anywhere Usability
MOBILE‑RESPONSIVE DESIGN
Adaptive layout preserves integrity and usability across devices and screens
Anywhere Usability
AI-Driven Content Calendar
Simplifies complex scheduling & planning
Enterprise-Level Management
AI-Powered Platform
Market research, planning & multi-channel publishing
End-to-end Automation
AI-Powered Platform
Market research, planning & multi-channel publishing
End-to-end Automation