Geward - AI-Powered Social B2C Smart Ordering Platform
How Did We Help Geward Launch a 3-end Complex Platform—And Train the Market to Use It?
How Did We Help Geward Launch a 3-end Complex Platform—And Train the Market to Use It?
How Did We Help Geward Launch a 3-end Complex Platform—And Train the Market to Use It?
How Did We Help Geward Launch a 3-end Complex Platform—And Train the Market to Use It?
Client: Geward – An innovative startup specializing in AI + social ordering experiences
Project Timeline: May 2023 – Jun 2024
VSDesign Role:
Client: Geward – An innovative startup specializing in AI + social ordering experiences
Project Timeline: May 2023 – Jun 2024
VSDesign Role:
Client: Geward – An innovative startup specializing in AI + social ordering experiences
Project Timeline: May 2023 – Jun 2024
VSDesign Role:
Client: Geward – An innovative startup specializing in AI + social ordering experiences
Project Timeline: May 2023 – Jun 2024
VSDesign Role:
User Research · Desktop/Mobile UX/UI Design · AI Assistant Interaction Design · Social Experience & Reward System Architecture
User Research · Desktop/Mobile UX/UI Design · AI Assistant Interaction Design · Social Experience & Reward System Architecture
User Research · Desktop/Mobile UX/UI Design · AI Assistant Interaction Design · Social Experience & Reward System Architecture
User Research · Desktop/Mobile UX/UI Design · AI Assistant Interaction Design · Social Experience & Reward System Architecture
Awards Won:
Awards Won:
Awards Won:
Awards Won:
highlight
Geward is a social-driven B2C ordering platform that redefines convenience, affordability, and fun in the ordering experience. By blending social interactions, AI-powered recommendations, and an integrated rewards system, the platform transforms a typically solitary process into an engaging and shareable activity. Additionally, Geward empowers minority-owned businesses with a user-friendly cloud POS system, enabling them to implement dynamic pricing strategies, optimize operations, and foster customer loyalty.
Geward is a social-driven B2C ordering platform that redefines convenience, affordability, and fun in the ordering experience. By blending social interactions, AI-powered recommendations, and an integrated rewards system, the platform transforms a typically solitary process into an engaging and shareable activity. Additionally, Geward empowers minority-owned businesses with a user-friendly cloud POS system, enabling them to implement dynamic pricing strategies, optimize operations, and foster customer loyalty.
Geward is a social-driven B2C ordering platform that redefines convenience, affordability, and fun in the ordering experience. By blending social interactions, AI-powered recommendations, and an integrated rewards system, the platform transforms a typically solitary process into an engaging and shareable activity. Additionally, Geward empowers minority-owned businesses with a user-friendly cloud POS system, enabling them to implement dynamic pricing strategies, optimize operations, and foster customer loyalty.
Geward is a social-driven B2C ordering platform that redefines convenience, affordability, and fun in the ordering experience. By blending social interactions, AI-powered recommendations, and an integrated rewards system, the platform transforms a typically solitary process into an engaging and shareable activity. Additionally, Geward empowers minority-owned businesses with a user-friendly cloud POS system, enabling them to implement dynamic pricing strategies, optimize operations, and foster customer loyalty.
Founder-Killer Messaging
Geward had a big vision, but no structured flow
It was a complex system with three user types (users, servers, merchants), overlapping business needs, and no clear product architecture. We stepped in to untangle it.
You need results — not hiring delays
Hiring an in-house designer can take 2–4 months.
We embed experienced UX/UI designers into your workflow fast — no long onboarding, no hiring overhead.
Just a dedicated expert ready to contribute tomorrow.
Geward had a big vision, but no structured flow
It was a complex system with three user types (users, servers, merchants), overlapping business needs, and no clear product architecture. We stepped in to untangle it.
Geward had a big vision, but no structured flow
It was a complex system with three user types (users, servers, merchants), overlapping business needs, and no clear product architecture. We stepped in to untangle it.
We became the product backbone
We mapped flows, aligned with devs, conducted QA-style reviews, and even helped merchants and waitstaff understand the product post-launch.
Your product is complex — and so is your roadmap
We specialize in designing for B2B SaaS, healthcare, AI, and enterprise tools.
Our team understands how to simplify complexity, structure workflows, and design for real business outcomes.
From dashboards to internal tools — we’ve done it.
We became the product backbone
We mapped flows, aligned with devs, conducted QA-style reviews, and even helped merchants and waitstaff understand the product post-launch.
We became the product backbone
We mapped flows, aligned with devs, conducted QA-style reviews, and even helped merchants and waitstaff understand the product post-launch.
Design didn't stop at the mockup
We bridged gaps across stakeholders—translating product vision into user flows, identifying dev issues, and actively pushing for quality and coherence.
You can’t afford a risky redesign
We get it — your users are used to what they know.
That’s why we approach UX improvements iteratively, de-risking the redesign process with smart, strategic updates — not disruptive overhauls.
Design didn't stop at the mockup
We bridged gaps across stakeholders—translating product vision into user flows, identifying dev issues, and actively pushing for quality and coherence.
Design didn't stop at the mockup
We bridged gaps across stakeholders—translating product vision into user flows, identifying dev issues, and actively pushing for quality and coherence.
Project background
Traditional digital ordering often feels impersonal, offering limited engagement for users and operational challenges for merchants. Geward bridges these gaps by embedding AI technology and social experiences into its core, creating an ecosystem where ordering becomes a communal and enjoyable experience while enabling merchants to operate more efficiently.
Traditional digital ordering often feels impersonal, offering limited engagement for users and operational challenges for merchants. Geward bridges these gaps by embedding AI technology and social experiences into its core, creating an ecosystem where ordering becomes a communal and enjoyable experience while enabling merchants to operate more efficiently.
Traditional digital ordering often feels impersonal, offering limited engagement for users and operational challenges for merchants. Geward bridges these gaps by embedding AI technology and social experiences into its core, creating an ecosystem where ordering becomes a communal and enjoyable experience while enabling merchants to operate more efficiently.
Traditional digital ordering often feels impersonal, offering limited engagement for users and operational challenges for merchants. Geward bridges these gaps by embedding AI technology and social experiences into its core, creating an ecosystem where ordering becomes a communal and enjoyable experience while enabling merchants to operate more efficiently.
Core challenge
Ordering feels monotonous and isolated
Users lack engagement and social connection in typical digital ordering flows.
Ordering feels monotonous and isolated
Users lack engagement and social connection in typical digital ordering flows.
Ordering feels monotonous and isolated
Users lack engagement and social connection in typical digital ordering flows.
Ordering feels monotonous and isolated
Users lack engagement and social connection in typical digital ordering flows.
Recommendations lack relevance
Without intelligent personalization, users experience decision fatigue and poor satisfaction.
Recommendations lack relevance
Without intelligent personalization, users experience decision fatigue and poor satisfaction.
Recommendations lack relevance
Without intelligent personalization, users experience decision fatigue and poor satisfaction.
Recommendations lack relevance
Without intelligent personalization, users experience decision fatigue and poor satisfaction.
High operational burdens for merchants
Small and minority-owned businesses struggle with labor costs, inefficient marketing, and limited access to data-driven tools.
High operational burdens for merchants
Small and minority-owned businesses struggle with labor costs, inefficient marketing, and limited access to data-driven tools.
High operational burdens for merchants
Small and minority-owned businesses struggle with labor costs, inefficient marketing, and limited access to data-driven tools.
High operational burdens for merchants
Small and minority-owned businesses struggle with labor costs, inefficient marketing, and limited access to data-driven tools.
Design Outcomes
Socialized Ordering Experience
Designed group ordering, points sharing, gifting, and food‑party interactions to drive engagement and retention
Group Engagement Tools
AI‑POWERED DESIGN ENGINE
Interprets homeowners’ abstract inputs into tailored garden proposals
Three Curated, Sustainable Proposals
Socialized Ordering Experience
Designed group ordering, points sharing, gifting, and food‑party interactions to drive engagement and retention
Group Engagement Tools
Socialized Ordering Experience
Designed group ordering, points sharing, gifting, and food‑party interactions to drive engagement and retention
Group Engagement Tools
AI-Powered Platform
Market research, planning & multi-channel publishing
End-to-end Automation
AI-Powered Platform
Market research, planning & multi-channel publishing
End-to-end Automation
AI ASSISTANT GIGI
An LLM‑powered “AI waiter” delivering personalized menu recommendations and cultural/nutritional insights
Personalized Menu Guidance
PREFAB MODULE LIBRARY
50+ components & 100+ plant species for end‑to‑end garden construction
Full‑Stack Materials to Build
AI ASSISTANT GIGI
An LLM‑powered “AI waiter” delivering personalized menu recommendations and cultural/nutritional insights
Personalized Menu Guidance
COMPREHENSIVE REWARD SYSTEM
Integrated a points‑based system to incentivize participation and encourage repeat visits
Integrated Points Incentives
WISHES COLLAGE INTERACTION
Enables users to visually assemble design ideas without technical skill
Visual Idea Assembly
COMPREHENSIVE REWARD SYSTEM
Integrated a points‑based system to incentivize participation and encourage repeat visits
Integrated Points Incentives
COMPREHENSIVE REWARD SYSTEM
Integrated a points‑based system to incentivize participation and encourage repeat visits
Integrated Points Incentives
AI-Powered Platform
Market research, planning & multi-channel publishing
End-to-end Automation
AI-Powered Platform
Market research, planning & multi-channel publishing
End-to-end Automation
MERCHANT EMPOWERMENT
Seamless cloud POS solution supporting dynamic pricing, inventory optimization, and self‑service workflows
Cloud POS Workflows
LIGHTWEIGHT, SEMI‑TRANSPARENT UI
Adapts to diverse garden scenarios, enhancing immersive visualization and usability
Immersive Visualization
MERCHANT EMPOWERMENT
Seamless cloud POS solution supporting dynamic pricing, inventory optimization, and self‑service workflows
Cloud POS Workflows
BRAND AESTHETICS
Vibrant yellow‑and‑black visual identity conveying energy, youthfulness, and innovation
Bold Visual Identity
WISHES COLLAGE INTERACTION
Enables users to visually assemble design ideas without technical skill
Visual Idea Assembly
BRAND AESTHETICS
Vibrant yellow‑and‑black visual identity conveying energy, youthfulness, and innovation
Bold Visual Identity
BRAND AESTHETICS
Vibrant yellow‑and‑black visual identity conveying energy, youthfulness, and innovation
Bold Visual Identity
AI-Powered Platform
Market research, planning & multi-channel publishing
End-to-end Automation
AI-Powered Platform
Market research, planning & multi-channel publishing
End-to-end Automation
Business Impact
Enhanced User Experience
Social Ordering Journey
Social Ordering Journey
Transformed ordering into a social journey, boosting engagement and platform stickiness
INTELLIGENT PERSONALIZATION
Lower Costs & Waste
Lower Costs & Waste
Enabled merchants to cut labor costs, minimize food waste, and grow revenue
SOCIAL & ENVIRONMENTAL VALUE
Inclusive Sustainable Growth
Inclusive Sustainable Growth
Supports minority merchants’ digital transformation with efficient, eco‑friendly practices
