02 Eastern Co-creation
—Global Rebirth of Brands
🎙️
Panel Forum
📍 Voov Meeting
🕒 May 17, 20:00-22:00 (GMT-04:00) EST - New York
This online panel forum explores strategies for Chinese design brands to succeed globally, particularly in US markets. Discussions cover market differentiation, smart manufacturing, cross-border marketing, supply chain integration, and effective cultural narratives. Featuring Bruce Zou of Herit Consulting and hosted by multilingual expert Peiying Gu of NuWa Marketing.
Building Competitiveness in China-US Markets
How can Chinese home furnishing brands establish and maintain differentiated advantages in both Chinese and American markets?
How to meet the dual requirements of Chinese and American consumers and regulations in terms of product design, cultural narrative, and compliance?
Smart Manufacturing and New Media Empowerment
How can AI design and smart manufacturing support product upgrades?
How can platforms like TikTok, Instagram, and Xiaohongshu help with cross-border marketing and brand communication between China and the US?
China-US Cross-border Cooperation and Supply Chain Coordination
New opportunities brought by China-US cooperation in art, design, and technology fields
How to achieve overseas localization and efficient integration of global supply chains?
Telling China's Story Well, Winning Global Recognition
How to construct Chinese cultural narratives that are friendly to global audiences?
How can brands leverage cultural connotations to enhance their influence in Chinese and American markets?
Host
Joann Gu
NuWa Marketing Business Partner, MASAHIKO Media Founder,
Featured Guests
Bruce Zou
Founder and CEO of Herit Consulting, former official at Kentucky State Government's Department of Commerce
Justin Liu
General Manager of Alibaba.com in the US, former senior manager of supplier management at Amazon
Jun(George) Gu
Founder and CEO of Newme; co-founder of Localink
Yanyi Li
Founder of Nuwa Marketing, founder of Fylí Women's Leadership Community
